01
For written briefs, deck reviews, or anything you'd like Erin to read before responding. Include a one-line description of the positioning problem and a link to your current site or deck.
[email protected]Booking — Q4 2025 Diagnostic Calendar
Book a 30-minute strategy diagnostic.
A working session, not a discovery pitch. Bring a positioning problem you can't crack alone — your category narrative, a fundraising deck that isn't landing, or a rebrand that stalled three months ago. You leave the call with a written point of view on what's broken and what to fix first.
- 01 Select a time below — Tuesdays, Wednesdays, and Thursdays only.
- 02 Receive a one-page diagnostic brief 24 hours before the call.
- 03 Thirty minutes, recorded, with a written follow-up inside 48 hours.
Step 01 — Pick a time
Select a 30-minute window.
All times shown in Pacific Time. A confirmation email and one-page brief arrive within five minutes of booking.
Tue · Nov 18
Wed · Nov 19
Thu · Nov 20
Don't see a fit? Email [email protected] with two preferred windows — direct replies usually arrive inside one business day.
Parallel paths
Direct lines — to Erin, not a queue.
Some founders and CMOs don't book cold calls. If that's you, use the channel below that matches how you actually work. Every message reaches Erin directly.
02
Phone
For senior prospects who want a five-minute pre-call to confirm fit before booking the diagnostic. No sales script — Erin answers or returns the call herself, usually within two rings.
+1 (415) 555-014203
Post & courier
For founders sending physical prototypes, investor packets, or printed repositioning drafts to annotate by hand. Office hours are 9–5 Pacific, Tuesday through Thursday.
548 Market Street, Suite 42310San Francisco, CA 94104
USA
What the 30 minutes covers
A diagnostic is a working session, not a discovery pitch. You bring a positioning problem; I spend thirty minutes pressure-testing it against category dynamics, your competitive set, and the narrative your buyers actually repeat back. You leave with a written follow-up inside 48 hours — one page, three recommendations, ranked by leverage. If we're not the right fit for the broader engagement, I'll say so on the call and refund the slot.
Before the call
A one-page diagnostic brief arrives 24 hours ahead. It includes three questions to think about and the positioning artifacts to bring.
During the call
Thirty minutes, recorded with your consent. We spend the time on your specific problem — no pitch deck, no agency capabilities review.
After the call
A written follow-up inside 48 hours. Three recommendations, ranked by leverage. A clear yes / no / not-yet on whether to proceed.
Where the work has been cited
Referenced in the publications your board reads.
Positioning and narrative work from the practice has been cited, quoted, or profiled by the outlets below. No paid placements — every reference is editorial.
01
The Wall Street Journal
Quoted on category narrative shifts in B2B SaaS, 2023–2024
02
TechCrunch
Featured commentary on repositioning before Series B rounds
03
Axios
Pro quoted on founder-led brand strategy for venture-backed companies
04
The Information
Cited analysis of narrative design in pre-launch B2B categories
Other bylines include Forbes 30 Under 30 (Marketing & Advertising, 2021), Adweek Creative 100 (2023), and Ad Age 40 Under 40 (2024).
Q4 availability — 4 diagnostic slots remaining
Twelve engagements a quarter, by design.
Eight are already taken this quarter.
The practice stays small on purpose. Each engagement gets senior-level attention, which means a hard cap on the number of clients taken at once. If a Q4 diagnostic slot fits your timeline, book it now — the next opening is mid-January.
Book a Strategy Diagnostic
Or write directly: [email protected]
Erin Toughill · San Francisco · Independent practice since 2019